Master's in Marketing in Food & Beverage: Digital Management & Sustainability Strategies
Constituting a first approach to the world of work, they are 3-6 month projects aimed at solving a practical marketing problem posed by partner companies of the Master's in Omnichannel Marketing Sales & Digital Management.
| Companies | Topic |
| ACCENTURE | DIGITAL MARKETING: HOW TO BUILD EFFECTIVE DIGITAL COMMUNICATION E-MAIL MARKETING AND ITS INFLUENCE ON THE CUSTOMER JOURNEY CRM IN THE WEB 3.0 ERA: MARKETING AUTOMATION IN ACCENTURE THE EVOLUTION OF DIGITAL MARKETING: SCENARIOS AND STRATEGIES ACCORDING TO THE ACCENTURE MODEL |
| ALIFOOD | INTERNATIONAL MARKETING OF THE MADE IN ITALY |
| ALTRAN ITALIA | THE GREEN ECONOMY IN THE AUTOMOTIVE SECTOR: THE CASE OF THE ELECTRIC FIAT 500 |
| ARMANDO TESTA | WEB ANALYTICS |
| AZIMUT BENEDETTI | THE NAUTICAL SECTOR, THE SEARCH FOR A DEALER AND THE DANISH MARKET |
| BASICNET | STRATEGY WEB INTEGRATED COMPANY BASICNET S.P.A.: BETWEEN INNOVATION AND PIEDMONTESE TRADITION, A COMPANY TO BE DISCOVERED |
| BIRAGHI | INNOVATION AND BUSINESS STRATEGIES |
| BIT SOFTWARE SOLUTION | THE APPROACH OF ARTIFICIAL INTELLIGENCE TO MARKETING. THE CASE OF BIT SOFTWARE SOLUTIONS |
| BORGO ITALIA | KOREAN MARKET ANALYSIS - EXPORT OPPORTUNITIES IN AUSTRALIA - CANADIAN CONSUMER ANALYSIS |
| BOSH | TRANSFORMATIONS AND CHALLENGES IN THE MOBILITY SECTOR: NEW BUSINESS OPPORTUNITIES FOR BOSCH AND THE ELECTRICAL DRIVES DIVISION |
| BRAIN | MARKETING AUTOMATION: THE BRAINLEAD PLATFORM SUPPORTING E-COMMERCE |
| CAFFAREL | REALIZATION OF THE MARKETING PLAN |
| CALZEDONIA | RETAIL: FROM GLOBALISATION TO DISTRIBUTION CHANNELS IN THE DIGITAL AGE |
| CARREFOUR | THE EVOLUTION OF MODERN MARKETING AND THE ROLE IN LARGE-SCALE DISTRIBUTION. |
| CASA RADICCI | STRATEGIC MARKETING OPERATIONS-EXPORT MANAGEMENT |
| CASSA DI RISPARMIO DI ASTI | CUSTOMER SATISFACTION SURVEY |
| CONBIPEL | RETAIL MARKETING STRATEGIES |
| COSTA CROCIERE SPA | THE CRUISE INDUSTRY REVENUE MANAGEMENT: THE CASE OF COSTA CROCIERE SPA |
| CUKI | SUCCESSFUL REPOSITIONING OF A BRAND |
| DIAGEO | TRADE MARKETING-PRODUCT PORTFOLIO ANALYSIS |
| DIESEL SPA | BRANDING MANAGEMENT AND STORYTELLING AS A MARKETING STRATEGY: THE CASE OF DIESEL SPA |
| DIMAR | STRATEGIC MANAGEMENT OF THE POINT OF SALE |
| DM COMMERCE | THE INBOUND MARKETING METHODOLOGY: DELIVERING VALUE AT EVERY STEP OF THE CUSTOMER JORNEY ZERO ASSESSMENT, THE IMPORTANCE OF DATA TO SUPPORT MARKETING |
| DM GROUP | DIGITAL MARKETING |
| EATALY | EATALY IN ITALY AND WORLDWIDE |
| EQUILIBRA | NEW PRODUCT IN PHARMACY: SYRIO - Q.A. & REGULATORY ANALYSIS, THE STUDY OF A SUCCESSFUL LINE |
| FCA BANK | FCA BANK: THE CHALLENGES ASSOCIATED WITH OPERATING AN EVOLVING BUSINESS ANALYSIS OF CREDIT CARD LAUNCH AND MARKETING STRATEGIES: AN EXPERIENCE AT FCA BANK PROJECT MANAGEMENT EL A DIGITAL REVOLUTION: THE FCA BANK CASE |
| FCA | E-COMMERCE IN THE AUTOMOTIVE SECTOR - THE FCA OUTLET MIRAFIORI CASE |
| FERRERO | SALES & OPERATION PLANNING – MARKETING & IT |
| FIOR DI LOTO | FOOD MARKET ANALYSIS GLUTEN-FREE |
| FOGLIZZO LEATHER GOODS | CHINESE MARKET ANALYSIS (HONG KONG) – US MARKET ANALYSIS |
| GEOX | VISUAL MERCHANDISING |
| GIROTONDO DISTRIBUZIONE | RETAIL DYNAMICS IN THE TOY MARKET |
| GO ON GROUP (MONACO) | PROCESS SME INTERNATIONALIZATION |
| GRUPPO CALZEDONIA | VISUAL MERCHANDISING |
| IKEA | CONCEPT STORE DESIGN |
| ITALIA INDEPENDENT | DISTRIBUTIVE STRATEGIES & RETAIL CONCEPT |
| JAGUAR LAND ROVER | JAGUAR LAND ROVER - FINANCIAL SERVICES AND THE LAUNCH OF NEW FINANCIAL PRODUCTS |
| L’OREAL | L’OREAL BRANDSTORM: LANCOME – REDKEN – VICHY – DIESEL – L’OREAL PROFESSIONNEL -L’OREAL PARIS – THE BODY SHOP – TRAVEL RETAIL – KIEHL’S – LA ROCHE POSAY |
| LIDL | RETAIL MARKETING STRATEGIES |
| MARTINI | CONSUMER BEHAVIOUR |
| MARTINI&ROSSI | RETAIL4.0: THE LAST FRONTIER OF DISTRIBUTION IN THE DIGITAL EVOLUTION. THE MARTIN&RED CASE |
| MIRAFIORI OUTLET | A NEW BUSINESS MODEL DIGITAL MARKETING & E-COMMERCE IN AUTOMOTIVE: MIRAFIORI OUTLET |
| MONNALISA | RETAIL MARKET ANALYSIS CHILE AND PERU - UK E-COMMERCE MARKET ANALYSIS - CONSUMER ANALYSIS RUS MONNALISA AND THE CREATION OF VALUE OVER TIME: A MADE IN ITALY SUCCESS STORY |
| MOTION GLOBAL | FROM E-COMMERCE TO SOCIAL COMMERCE: SOCIAL MEDIA AS A SALES TOOL |
| PERDERMA | THE PHENOMENON OF CORENA COSMETICS IN ITALY: THE SKIN IV AND PERDERMA BRANDS |
| PROCTER&GAMBLE | AWARD 2015: GILLETTE |
| PROMOD | VISUAL MERCHANDISING |
| RANDSTAD | THE VALUE OF INTANGIBLES IN COMPANIES SMARTWORKING: WELFARE OPPORTUNITIES SOCIAL RECRUITING AND ITS USE WITHIN APL RANDSTAD |
| REALE MUTUA | IL SECONDO WELFARE |
| SELF | SHOPPER MARKETING |
| STARCOM | MEDIA AGENCY AND WORKFLOW: FROM PLANNING TO THE GO LIVE OF A CAMPAIGN THE EVOLUTION OF THE FIAT 500 - A STYLE ICON TOWARD THE GREEN ECONOMY |
| SYNERGIA FORMAZIONE | E-MAIL MARKETING IN THE GDPR ERA |
| TOYOTA | TOYOTA MOTOR EUROPE: FROM POWER LOOM TO HYBRID EMPLOYER BRANDING |
| THUN | RETAIL POSITIONING |
| TURISMO TORINO | TOURISM MARKETING - TOURISM IN TURIN AND PROVINCE |
| TWAGO (BERLINO) | STRATEGIC COMMUNICATION 3.0 |
| UPS | SUPPLY CHAIN MANAGEMENT IN FASHION AND RETAIL |
| VALENTINO | THE ROLE OF CELEBRITIES IN FASHION MADE IN ITALY |